A custom-built print-on-demand e-commerce brand specialising in personalised pet art, mugs, posters and seasonal collections — powered by a seamless GHL funnel and fulfilment workflow.
PawPrintablesStore was created as a fully branded online shop offering custom pet artwork, mugs, posters, seasonal designs and memorial prints. The project required a clean brand identity, fast product pages, intuitive navigation and Printify/Gelato fulfilment integration.
Process
Challenge & approach
The challenge
Building a pet-niche e-commerce brand from scratch
Integrating GHL with Printify/Gelato fulfilment
Creating consistent design across a growing product range
Maintaining speed with image-heavy catalogues
Maximising conversion on mobile
The approach
Developed the brand identity (purple + orange palette)
Designed conversion-ready product page templates
Linked Printify/Gelato fulfilment workflow
Built automated order confirmation & support flows
Applied mobile-first UX across all touchpoints
Results
Impact & outcomes
The store now functions as a full funnel-to-fulfilment platform, enabling customers to personalise products easily and complete checkout with minimal friction.