LeftWithLove
A calm, trust-led landing page and waitlist experience for a digital legacy app that helps people securely store credentials, notes and memories for loved ones to access when they're gone.
Visit live websiteThe brief
LeftWithLove is a digital legacy platform designed to make it easier to organise life admin, important details and meaningful messages while someone is alive — so that family members are supported with clarity, not confusion, after they pass away.
BITB was tasked with creating a pre-launch landing page that communicates a sensitive concept clearly, builds trust around security and care, and grows a targeted early-access waitlist ahead of the app's release.
Challenge & approach
- Explaining a complex, emotional concept in simple language
- Balancing "tech product" with empathy and reassurance
- Building trust around security and data handling
- Driving waitlist sign-ups without overpromising features
- Ensuring the design feels calm, not clinical or morbid
- Developed a soft, reassuring visual style and layout
- Structured the page around "Why, How, What" to introduce the concept
- Created clear sections for security, control and peace of mind
- Added focused CTAs encouraging waitlist sign-ups
- Optimised for mobile to support social and referral traffic
Launch impact
The landing page now acts as LeftWithLove's primary pre-launch presence — capturing interest from people who want a structured way to organise important information for the future.
- Trust-led hero section with clear promise
- Explainer content for credentials, notes & memories
- Security and privacy reassurance section
- FAQ block addressing objections and concerns
- Embedded waitlist form with email capture flow
- Positioned as a calm, thoughtful, modern digital legacy brand
- Pre-launch waitlist funnel ready for social and media campaigns
- Foundation for future content (guides, blog, help centre)
- Clear story founders can share in conversations and outreach
Launching a sensitive or trust-based product?
BITB designs landing pages that balance clarity, empathy and conversion — ideal for fintech, health, legacy and other high-trust products.
Talk to BITB