Save Greensward Green Belt
A community campaign website created to mobilise residents, increase visibility and support organised opposition to a proposed housing development in Hockley, Essex.
Visit live websiteThe brief
SaveGreenswardGreenBelt was formed by local residents concerned about a large-scale development threatening protected green belt land. The group needed a platform that looked professional, conveyed urgency and allowed residents to quickly understand the issue and take action — from signing up for updates to submitting formal objections.
Challenge & approach
- No existing online presence for the campaign
- Lack of centralised messaging and information
- Residents unsure how to formally object
- Urgency tied to council application timelines
- Need for credibility and fast mobilisation
- Created a clear, modern, urgent campaign brand identity
- Developed a mobile-first, informative website
- Built pages for updates, evidence and objection guidance
- Integrated email signup for campaign communications
- Made the process of taking action simple and accessible
Impact & outcomes
The site quickly became the central hub for the movement — enabling clear communication, structured updates and empowering residents to take meaningful, coordinated action.
- Fully branded, responsive website
- Centralised campaign information hub
- Planning objection guidance section
- Resident signup flows and automated updates
- Integrated video & storytelling elements
- Strengthened awareness across Hockley & Rayleigh
- Hundreds of supporters registered for updates
- Consistent messaging and centralised resources
- Clear pathways for resident engagement
AI Objection Generator
As part of the website's long-term roadmap, BITB is developing a powerful AI Objection Generator — launching once the formal planning application is submitted to Rochford District Council. This tool will make submitting objections significantly easier for residents.
By answering a few guided questions, users will receive a personalised, well-structured objection letter they can submit directly to the council.
- Guide residents step-by-step through objection requirements
- Generate customised objection letters tailored to individual concerns
- Ensure language aligns with planning guidelines
- Provide clear submission instructions
- Increase community engagement and overall objection volume
Need a community or campaign website like this?
BITB builds strategic, engaging websites that help local groups communicate clearly, grow support and take action.
Start your project